Media Sales Today

Americans increasingly consider connectivity a need versus a want, with spending on ‘computer information services’ and cell phone services seeing strong growth over the past several years, despite stagnant incomes. As newer products and services become ‘necessities,’ spending on other products and services suffers.

  Data coming out of the 2010 Census shows the changing make up of the American consumer. Over the last ten years the U.S. population increased nearly 10 percent to 308.7 million, and the numbers show some opportunities for advertisers. Analysis also shows the changes in the average American household over the years. Baby Boomers, [...]

There’s a lot of focus after the holidays on sales numbers – were they up? Flat? Did the big box stores beat the little guys? Which categories did the best? In the midst of all of the numbers comes an interesting study from Allen & Gerritsen that says while more and more consumers what to BUY online, most want to shop in actual retail stores ‘for inspiration.’

  Our most viewed post of 2009, by far, is this piece on the importance of advertising in a recession. The economy seems to be improving, but a consistent, continued advertising presence is still crucial to ongoing success. Make sure your clients know that their advertising tells consumers that they are ready to do business! [...]

Ssshhhhhhh, I got top-secret, confidential access to Mom’s, er I mean, Santa Claus’ Master List for the holiday season! If you’re super stealthy, you can use it to pitch your clients all the right reasons to advertise with you. But only if you’ve been naughty — woops, there I go again — NICE this year.
According to the Marketing to Moms Coalition’s “Moms Holiday Spending Trends 2009 Report,” the word in the aisles is spending will remain the same as last year! Wait, it gets better for your retail clients — moms with older children actually plan to spend more this year! The results are based on answers from 1,225 moms with children younger than 18 living at home.

Traditional media influenced more than 30 percent of recently surveyed pizza Adology Media Influence logoconsumers, while online media like restaurant Web sites were the most influential for restaurant-goers. The Ad-ology Research study also found 61 percent of U.S. consumers surveyed said they had visited “a restaurant they had not visited before” in the last year.

MarketingCharts is reporting some preliminary numbers from a recent NAA survey that says consumers rely on newspaper ads as they shop and make purchase decisions.