All Posts Tagged With: "consumer research"
HERE’S PROOF! Reduced Advertising During Recession Negatively Impacts Consumer Perception
Our most viewed post of 2009, by far, is this piece on the importance of advertising in a recession. The economy seems to be improving, but a consistent, continued advertising presence is still crucial to ongoing success. Make sure your clients know that their advertising tells consumers that they are ready to do business!
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Spas and Salons Need to Get Social: Younger Demographics Influenced by Social Media
A new Media Influence on Consumer Choice report says 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa. The Ad-ology Research report also found that 37% of 18 to 24 year olds were influenced by social networks.
How Effective is Advertising in News Programs?
“News Program Ads Don’t Always Stick”; “News Media Less Effective at Conveying Ad Messages” and similar headlines have recently been spotted around the blogosphere recently. A White Paper of the Multimedia Engagement (MME) Study from Experian Simmons is the basis for these exaggerated headlines. The report says a mere 28% of the viewers of an average news program, magazine or website gets “valuable” information about products and services advertised there. According to the study, a significantly higher percentage, 38% of ALL Media Viewers, gain quality info about advertised items.
Computer Buyers: 80% Say Brand Name Important; Web sites and Product Reviews Influence Purchase
Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey.
The survey also found that online media increasingly influences buyers. A majority of respondents said they were influenced by [...]
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