Media Sales Today

  The economy remains shaky, at best, and the ongoing effect on consumer spending continues. New research shows one impact of this economy is consumers switching brands to save money.   A recent report by Sentier Research shows that the average U.S. household income has fallen 10% since December 2007. Research group comScore has been tracking [...]

Since DVRs first entered the market, advertisers feared the end of television advertising with consumers fast forwarding their way through ad after ad. A recent media study shows the DVR may not be the ad-killer the industry feared, but other distractions such as the smartphone are a real threat.

Effective advertising appeals to a consumer. It answers a question or tells them how to fulfill a need, and successful brands know how to connect with their target audience. Recent research shows the lucrative Boomer audience likes brands that make them feel ‘youthful.’

Consumers use newspapers to plan their shopping, according to a recent NAA report. People use different advertising media for different uses, and these numbers show newspapers continue to be an effective way to reach consumers.

Members within a generation tend to dress alike, think alike, maybe even vote alike. So it’s no surprise that people within a generation have similar shopping habits, habits that make each generation different from the others. Nielsen recently released a rundown of these differences and some ideas for how to reach them.

  Our most viewed post of 2009, by far, is this piece on the importance of advertising in a recession. The economy seems to be improving, but a consistent, continued advertising presence is still crucial to ongoing success. Make sure your clients know that their advertising tells consumers that they are ready to do business! [...]

A new Media Influence on Consumer Choice report says 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa. The Ad-ology Research report also found that 37% of 18 to 24 year olds were influenced by social networks.