http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6656 http://www.mediasalestoday.com/archives/6656#comments Wed, 02 Nov 2011 09:00:56 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6656   The economy remains shaky, at best, and the ongoing effect on consumer spending continues. New research shows one impact of this economy is consumers switching brands to save money.   A recent report by Sentier Research shows that the average U.S. household income has fallen 10% since December 2007. Research group comScore has been tracking [...]]]> http://www.mediasalestoday.com/archives/6656/feed 1 http://www.mediasalestoday.com/archives/5424 http://www.mediasalestoday.com/archives/5424#comments Fri, 27 May 2011 09:00:40 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5424 Since DVRs first entered the market, advertisers feared the end of television advertising with consumers fast forwarding their way through ad after ad. A recent media study shows the DVR may not be the ad-killer the industry feared, but other distractions such as the smartphone are a real threat.]]> http://www.mediasalestoday.com/archives/5424/feed 2 http://www.mediasalestoday.com/archives/5355 http://www.mediasalestoday.com/archives/5355#comments Wed, 18 May 2011 02:48:35 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5355 Effective advertising appeals to a consumer. It answers a question or tells them how to fulfill a need, and successful brands know how to connect with their target audience. Recent research shows the lucrative Boomer audience likes brands that make them feel 'youthful.']]> http://www.mediasalestoday.com/archives/5355/feed 0 http://www.mediasalestoday.com/archives/5329 http://www.mediasalestoday.com/archives/5329#comments Fri, 13 May 2011 09:00:35 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5329 Consumers use newspapers to plan their shopping, according to a recent NAA report. People use different advertising media for different uses, and these numbers show newspapers continue to be an effective way to reach consumers.]]> http://www.mediasalestoday.com/archives/5329/feed 0 http://www.mediasalestoday.com/archives/2464 http://www.mediasalestoday.com/archives/2464#comments Wed, 17 Mar 2010 08:00:01 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2464 Members within a generation tend to dress alike, think alike, maybe even vote alike. So it's no surprise that people within a generation have similar shopping habits, habits that make each generation different from the others. Nielsen recently released a rundown of these differences and some ideas for how to reach them.]]> http://www.mediasalestoday.com/archives/2464/feed 0 http://www.mediasalestoday.com/archives/2062 http://www.mediasalestoday.com/archives/2062#comments Tue, 29 Dec 2009 08:00:07 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2062   Our most viewed post of 2009, by far, is this piece on the importance of advertising in a recession. The economy seems to be improving, but a consistent, continued advertising presence is still crucial to ongoing success. Make sure your clients know that their advertising tells consumers that they are ready to do business! [...]]]> http://www.mediasalestoday.com/archives/2062/feed 2 http://www.mediasalestoday.com/archives/1180 http://www.mediasalestoday.com/archives/1180#comments Wed, 01 Jul 2009 08:00:16 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1180 A new Media Influence on Consumer Choice report says 57% of 18 to 24 year olds and 48.5% of 25 to 34 year olds say social media influenced their choice of a hair salon/barber or day spa. The Ad-ology Research report also found that 37% of 18 to 24 year olds were influenced by social networks.]]> http://www.mediasalestoday.com/archives/1180/feed 0 http://www.mediasalestoday.com/archives/175 http://www.mediasalestoday.com/archives/175#comments Mon, 15 Dec 2008 20:44:38 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=175 "News Program Ads Don't Always Stick"; "News Media Less Effective at Conveying Ad Messages" and similar headlines have recently been spotted around the blogosphere recently. A White Paper of the Multimedia Engagement (MME) Study from Experian Simmons is the basis for these exaggerated headlines. The report says a mere 28% of the viewers of an average news program, magazine or website gets "valuable" information about products and services advertised there. According to the study, a significantly higher percentage, 38% of ALL Media Viewers, gain quality info about advertised items. ]]> http://www.mediasalestoday.com/archives/175/feed 0 http://www.mediasalestoday.com/archives/120 http://www.mediasalestoday.com/archives/120#comments Mon, 01 Dec 2008 21:09:14 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=120   Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. The survey also found that online media increasingly influences buyers. A majority of respondents said they were [...]]]> http://www.mediasalestoday.com/archives/120/feed 0