“News Program Ads Don’t Always Stick”; “News Media Less Effective at Conveying Ad Messages” and similar headlines have recently been spotted around the blogosphere recently. A White Paper of the Multimedia Engagement (MME) Study from Experian Simmons is the basis for these exaggerated headlines. The report says a mere 28% of the viewers of an average news program, magazine or website gets “valuable” information about products and services advertised there. According to the study, a significantly higher percentage, 38% of ALL Media Viewers, gain quality info about advertised items.
Tag Archives: consumer research
Computer Buyers: 80% Say Brand Name Important; Web sites and Product Reviews Influence Purchase
Monday, Dec 1, 2008
Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. The survey also found that online media increasingly influences buyers. A majority of respondents said they were [...]
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