Tag Archives: consumer

Survey Shows Blogs, Online Product Reviews Significantly Influence Mobile Phone Purchases

Monday, Sep 29, 2008

0 Comments

According to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey, 60.5 percent of U.S. consumers who recently purchased a mobile or wireless phone said online product reviews and user comments had some or significant influence on their purchase decision. Nearly 30 percent also rated information from blogs with the same level of influence.

Continue reading...