http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/7384 http://www.mediasalestoday.com/archives/7384#comments Fri, 03 Feb 2012 09:00:14 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=7384 We all just assume that consumers pick up generic or store brands to save money these days. Right? Wrong. We all know that private labels have been giving national brands a run for their money at the grocery store. But it's not necessarily because people are cutting costs.]]> http://www.mediasalestoday.com/archives/7384/feed 0 http://www.mediasalestoday.com/archives/6771 http://www.mediasalestoday.com/archives/6771#comments Wed, 16 Nov 2011 09:00:45 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6771 The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.]]> http://www.mediasalestoday.com/archives/6771/feed 1 http://www.mediasalestoday.com/archives/3906 http://www.mediasalestoday.com/archives/3906#comments Fri, 29 Oct 2010 08:00:01 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3906 You've heard this complaint before, or even made it yourself: Businesses - and marketers - are rushing the holiday season. Some stores put out their holiday displays right after Labor Day, sometimes just down the aisle from the Halloween candy. The reality is many consumers start their shopping before the chaos of Black Friday, but when should holiday shopping ads begin?]]> http://www.mediasalestoday.com/archives/3906/feed 0 http://www.mediasalestoday.com/archives/3889 http://www.mediasalestoday.com/archives/3889#comments Wed, 27 Oct 2010 08:11:19 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3889 In a recent MediaPost column, Matt Thornhill discusses the problem with Baby Boomers and advertising. Baby Boomers - consumers born between 1946 and 1964 are a huge market, 79 million strong and responsible for over $2 trillion in annual spending on consumer goods and services. But advertisers tend to think the advertising 'sweet spot' is consumers 25 to 54.]]> http://www.mediasalestoday.com/archives/3889/feed 0 http://www.mediasalestoday.com/archives/2242 http://www.mediasalestoday.com/archives/2242#comments Fri, 05 Feb 2010 08:00:40 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2242 The big game is right around the corner, with kickoff scheduled for 6:28 EST on Sunday. CBS is hoping for a record number of viewers, and as always, there's a lot more going on than just a football game. There are the ads, of course, which this year include a new entry from GoDaddy and the return of the Budweiser Clydesdales, and the half-time spectacle featuring The Who. Whether you're in it for the ads or the game, here are some game day tidbits to get you through the party, courtesy of Media Life Magazine:]]> http://www.mediasalestoday.com/archives/2242/feed 0 http://www.mediasalestoday.com/archives/2203 http://www.mediasalestoday.com/archives/2203#comments Wed, 27 Jan 2010 08:00:09 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2203 Nearly a quarter of American consumers say newspaper and magazine ads are the best place to find bargains, compared to 18% who say they find the best deals in online ads.]]> http://www.mediasalestoday.com/archives/2203/feed 2 http://www.mediasalestoday.com/archives/1287 http://www.mediasalestoday.com/archives/1287#comments Fri, 24 Jul 2009 08:00:07 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1287 How do we spend our money? This interesting chart shows 'average' consumer spending based on the Department of Labor's survey of U.S. Consumer Unit Expenditures. ]]> http://www.mediasalestoday.com/archives/1287/feed 0