Media Sales Today

Today’s blog is short and sweet, but it may you have you thinking for a while. On her blog, sales professional Jill Konrath shares a prediction for 2012 that she calls “shocking.”

  It’s time to not only reflect on the past calendar year, but also to look ahead to what the next year could bring. In regards to sales, Drew Stevens, of the Stevens Consulting Group, took to his blog to forecast what he believes will be notable industry trends in 2012. By anticipating the possible [...]

Lori Richardson, blogger at Score More Sales, takes a relevant current-events topic and uses it as a lesson applicable to the sale world. In her post, she discusses the plight of the U.S. Postal Service, which now must cut approximately $20 billion out of its budget.

  A majority of small retailers believe that consumers want to ‘buy local’ and think ‘buy local’ campaigns can help small businesses compete. The American Express OPEN Retail Economic Pulse shows 51 percent of small retailers surveyed believe ‘buy local’ is on the rise and 55 percent think campaigns can help grow that sentiment. Fifty [...]

“… People may not remember exactly what you did, or what you said… but they will always remember how you made them feel. What impression do you leave behind?”

Love or loathe her, Oprah Winfrey is a sales force, seeming to have the magic touch to send books flying off of shelves and viewers scrambling to get her latest of her “favorite things.”

When contacted by a client with a problem, most salespeople ask a few questions to determine the exact nature of the client’s issue.
This is completely normal, and good customer service, but sales consultant Michael W. McLaughlin believes that there is actually one question that needs to be asked.