Media Sales Today

I recently came across a great article by sales blogger Art Sobczak in which he writes about his “unbreakable” rules of sales.

Part of excellent customer service is keeping on top of your what’s going on with your clients and their business. But, sometimes conversations can stall or you just can’t seem to get enough information out of them.

LOL. BRB. ROTFL. Among many others, these acronyms have crept into our daily lexicon. I recently came across a blog post by Dave Brock, a sales consultant, who introduced me to a very important acronym in the sales industry: WIIFM.

While you may be spending February 14th showing your significant other how much you love and appreciate him or her, have you taken the time to show your feelings of appreciation to your clients?

Whether making a cold call or leaving a voicemail for a client, make sure you’re giving it your full attention.