All Posts Tagged With: "demographics"
Targeting Men? Keep the Differences Between the Sexes in Mind
Today’s entry in the ‘obvious statements’ department is “men and women are different.” While that’s a surprise to no one, the differences have real implications on how marketers can effectively appeal to men.
Digital Media: Men versus Women, Young versus Old(er)
There’s not enough room here to go in to the differences between the sexes, but based on recent research, those differences include how each gender consumes media and their willingness to switch to digital. There’s also a generational divide in consumption between adults 18-34 and 35+.
Integrated Campaigns Are the Way to Reach Boomers
There’s been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.
They May Be Older, but They’ve Got the $$
Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.
(Nearly) Everybody Listens to the Radio
New numbers show despite the wide-spread adoption of MP3 players, satellite radio and Internet-only radio, traditional radio continues to deliver a big, diverse and advertiser-friendly audience.
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