All Posts Tagged With: "demographics"
Digital Media: Men versus Women, Young versus Old(er)
There’s not enough room here to go in to the differences between the sexes, but based on recent research, those differences include how each gender consumes media and their willingness to switch to digital. There’s also a generational divide in consumption between adults 18-34 and 35+.
Integrated Campaigns Are the Way to Reach Boomers
There’s been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.
They May Be Older, but They’ve Got the $$
Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.
(Nearly) Everybody Listens to the Radio
New numbers show despite the wide-spread adoption of MP3 players, satellite radio and Internet-only radio, traditional radio continues to deliver a big, diverse and advertiser-friendly audience.
Will Bankruptcy Really Cripple Automakers?
Would you buy a car made by a manufacturer that has filed for bankruptcy? With all things being equal—like price, performance, and features—would the automaker’s financial woes affect your decision?
CNBC and Portfolio.com asked 800 Americans that very question in the most recent “Wealth in America” survey, conducted from December 1 through December 3. Results [...]
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