Media Sales Today

The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.

  Data coming out of the 2010 Census shows the changing make up of the American consumer. Over the last ten years the U.S. population increased nearly 10 percent to 308.7 million, and the numbers show some opportunities for advertisers. Analysis also shows the changes in the average American household over the years. Baby Boomers, [...]

Today’s entry in the ‘obvious statements’ department is “men and women are different.” While that’s a surprise to no one, the differences have real implications on how marketers can effectively appeal to men.

There’s not enough room here to go in to the differences between the sexes, but based on recent research, those differences include how each gender consumes media and their willingness to switch to digital. There’s also a generational divide in consumption between adults 18-34 and 35+.

There’s been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.

Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.

New numbers show despite the wide-spread adoption of MP3 players, satellite radio and Internet-only radio, traditional radio continues to deliver a big, diverse and advertiser-friendly audience.