http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6771 http://www.mediasalestoday.com/archives/6771#comments Wed, 16 Nov 2011 09:00:45 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6771 The recession continues to affect consumer behavior, and changing consumer habits mean businesses may need to revisit their target audiences and adjust their advertising.]]> http://www.mediasalestoday.com/archives/6771/feed 1 http://www.mediasalestoday.com/archives/5520 http://www.mediasalestoday.com/archives/5520#comments Wed, 15 Jun 2011 09:00:25 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5520   Data coming out of the 2010 Census shows the changing make up of the American consumer. Over the last ten years the U.S. population increased nearly 10 percent to 308.7 million, and the numbers show some opportunities for advertisers. Analysis also shows the changes in the average American household over the years. Baby Boomers, [...]]]> http://www.mediasalestoday.com/archives/5520/feed 0 http://www.mediasalestoday.com/archives/2662 http://www.mediasalestoday.com/archives/2662#comments Wed, 21 Apr 2010 08:00:09 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2662 Today's entry in the 'obvious statements' department is "men and women are different." While that's a surprise to no one, the differences have real implications on how marketers can effectively appeal to men.]]> http://www.mediasalestoday.com/archives/2662/feed 2 http://www.mediasalestoday.com/archives/1696 http://www.mediasalestoday.com/archives/1696#comments Fri, 16 Oct 2009 08:00:28 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1696 There's not enough room here to go in to the differences between the sexes, but based on recent research, those differences include how each gender consumes media and their willingness to switch to digital. There's also a generational divide in consumption between adults 18-34 and 35+.]]> http://www.mediasalestoday.com/archives/1696/feed 0 http://www.mediasalestoday.com/archives/1353 http://www.mediasalestoday.com/archives/1353#comments Wed, 05 Aug 2009 08:00:24 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1353 There's been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.]]> http://www.mediasalestoday.com/archives/1353/feed 0 http://www.mediasalestoday.com/archives/1225 http://www.mediasalestoday.com/archives/1225#comments Fri, 10 Jul 2009 08:00:43 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1225 Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.]]> http://www.mediasalestoday.com/archives/1225/feed 1 http://www.mediasalestoday.com/archives/1113 http://www.mediasalestoday.com/archives/1113#comments Wed, 17 Jun 2009 08:00:41 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1113 New numbers show despite the wide-spread adoption of MP3 players, satellite radio and Internet-only radio, traditional radio continues to deliver a big, diverse and advertiser-friendly audience. ]]> http://www.mediasalestoday.com/archives/1113/feed 0 http://www.mediasalestoday.com/archives/127 http://www.mediasalestoday.com/archives/127#comments Mon, 08 Dec 2008 21:32:47 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=127   Would you buy a car made by a manufacturer that has filed for bankruptcy? With all things being equal—like price, performance, and features—would the automaker’s financial woes affect your decision? CNBC and Portfolio.com asked 800 Americans that very question in the most recent “Wealth in America” survey, conducted from December 1 through December 3. [...]]]> http://www.mediasalestoday.com/archives/127/feed 0 http://www.mediasalestoday.com/archives/120 http://www.mediasalestoday.com/archives/120#comments Mon, 01 Dec 2008 21:09:14 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=120   Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. The survey also found that online media increasingly influences buyers. A majority of respondents said they were [...]]]> http://www.mediasalestoday.com/archives/120/feed 0 http://www.mediasalestoday.com/archives/130 http://www.mediasalestoday.com/archives/130#comments Mon, 24 Nov 2008 19:10:48 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=130   Westerville, OH, November 24, 2008 – A surprising 70% of recent video game/game systems buyers reported some or significant influence from television and 54% reported influence from online video, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of consumers 18 to 24 years old (48.5%) purchased video game [...]]]> http://www.mediasalestoday.com/archives/130/feed 0