Media Sales Today

  Would you buy a car made by a manufacturer that has filed for bankruptcy? With all things being equal—like price, performance, and features—would the automaker’s financial woes affect your decision? CNBC and Portfolio.com asked 800 Americans that very question in the most recent “Wealth in America” survey, conducted from December 1 through December 3. [...]

  Nearly 80 percent of recent home computer and computer accessory buyers rated brand name as an important or very important factor in their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. The survey also found that online media increasingly influences buyers. A majority of respondents said they were [...]

  Westerville, OH, November 24, 2008 – A surprising 70% of recent video game/game systems buyers reported some or significant influence from television and 54% reported influence from online video, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of consumers 18 to 24 years old (48.5%) purchased video game [...]

  Westerville, OH, November 13, 2008 – Three-quarters of recent television, audio, and home theater equipment purchasers ranked online product reviews and comments from other shoppers as having some or significant influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Consumers were also influenced by information from [...]

  Desire for Product Safety, Educational Toys Shows Opportunity for Independent Toy Stores More than half of recent toy purchasers rank manufacturer and store websites as having some influence on their buying decision, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Product reviews and other information and advertising found online also [...]

  Manufacturer and store Web sites have significant influence on jewelry and watch purchases, according to the Fall 2008 Ad-ology Media Influence on Consumer Choice survey. Nearly half of respondents say manufacturer Web sites have some or significant influence on their jewelry or watch purchase, and 43.4 percent say the same about jeweler or retailer [...]