Media Sales Today

You’re probably always wondering what chief marketing officers are thinking, right? Well, this might help a teensy bit. Forrester Research and Heidrick & Struggles talked to approximately 200 CMOs to try to get inside those all-knowing heads.

I thought I’d change things up today and talk about sports. I’m feeling festive in general, and Brian Grey is feeling festive about sports marketing in 2012. So here’s some sports festivus for the rest of us.

While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.

Social media was a hot topic during last week’s panel discussion of Columbus, Ohio broadcast TV leadership. Integration of social media, as well as mobile devices, are two of the methods local stations are using to bring audiences back to their websites and their channels on the bigger screen.

Radio in an increasingly digital world was one of the main topics of discussion at this year’s RAB/NAB Radio Show. That’s radio (referred to by some as ‘terrestrial’ radio) versus Internet radio, streaming and satellite radio. Like other traditional media, radio is working to stay relevant and successful in today’s changing media world.

In December 2010, nearly 95 percent of advertising sales managers projected increased ad revenue in 2011, but a new study shows 76 percent now anticipate increases, and with much lower overall expectations. According to the mid-year update of the AdMall 2011 Local Advertising Sales Forecast, just 1.5 percent of these ad managers anticipated a decline in sales coming into the year, now 16.1 percent project lower numbers.

Direct-to-consumer advertising could be changing its tune. Gregory Aston blogs that DTC advertising has ebbed and flowed through the decades, but that it’s about to flow back over to print – at least until the FDA writes the rules on digital.