Media Sales Today

Direct-to-consumer advertising could be changing its tune. Gregory Aston blogs that DTC advertising has ebbed and flowed through the decades, but that it’s about to flow back over to print – at least until the FDA writes the rules on digital.

  Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents. The most recent [...]

The August Media Sales Monthly is now available! This month includes on how consumers track local issues, the ad opportunity of credit unions, and more. This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks and opportunities, a ‘Know the Customer’ segment, and tips to help you make the sale.

According to a new report, online ads can be an effective way to reach women. The Unicast “What Women Want from the Web Report” shows 62 percent of women notice and/or interact with online advertising. Of women surveyed, 95 percent plan to go online, and their plans include social activities and shopping. Women 18-24 use the web more than other age groups.

Newspapers, radio stations, TV and cable companies have always helped smaller advertisers create ads. Now there’s a trend developing with some of the biggest media companies are creating custom advertising for clients – advertising that can also be used with other media properties.

Improving economic conditions are reflected in 2010 marketing budget projections from the just-released CMO (Chief Marketing Officer) Council’s annual Marketing Outlook study, and once again plans for online marketing are on the rise.

There’s not enough room here to go in to the differences between the sexes, but based on recent research, those differences include how each gender consumes media and their willingness to switch to digital. There’s also a generational divide in consumption between adults 18-34 and 35+.