http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Tue, 07 Sep 2010 06:01:26 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 http://www.mediasalestoday.com/archives/1880 http://www.mediasalestoday.com/archives/1880#comments Fri, 20 Nov 2009 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=1880 It looks like the pharmaceutical industry is still spending ad dollars inside magazines -- at least in the ones still publishing. Despite legislative pressures and rumors of the hammer coming down on the tax deduction on ad expenses for prescription drugs, big pharma appears to have a soft spot for print. According to the Publishers Information Bureau, from 2003-2008, drugs & remedies in consumer magazines soared 58% to $2.2 billion, ranking it No. 2 behind toiletries & cosmetics.]]> http://www.mediasalestoday.com/archives/1880/feed 0