Media Sales Today

The old saying that first impressions make a difference counts in marketing. Advertisers are routinely allocating a significant portion of their media budgets to display marketing. But those online ads can’t make much of a difference if they don’t have a chance to make an impression – often because they’re located in the wrong place.

Some recent Nielsen research (via AdAge) shows that search may not be what’s driving the most traffic to retailer Web sites. This study showed less than 10% of online retailers web traffic came from search, and more than 60% of site visits coming from people going directly to a site.