Media Sales Today

E-mail and lead generation can be a winning combination for those in sales. A post on the Polk Blog labels this joining of methods as a “match made in heaven,” and despite the fact that both techniques are not new to the sales game, their combined use is relatively new to many salespeople. By integrating technology, generating leads can be a smoother process and help you reach new markets.

E-mails are a great way to reach out to prospects, but the e-mail subject line may prevent them from even clicking what you’ve sent. Despite salespeople’s best efforts with catchy phrases or humor, prospects are more likely to open e-mails that are not only personal to them, but immediately grab their attention without being gimmicky.

E-mail: Another wonderful tool at our fingertips to generate new business. But are you going about sending sales-related e-mails the wrong way? Sadly, many people are, including a particular salesperson who “cold” e-mailed Jim Logan, blogger at B2B Rainmaker.