Media Sales Today

While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.

  This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The October 2011 Media Sales Monthly features: Ad Agency Forecast Know the Customer: [...]

Radio in an increasingly digital world was one of the main topics of discussion at this year’s RAB/NAB Radio Show. That’s radio (referred to by some as ‘terrestrial’ radio) versus Internet radio, streaming and satellite radio. Like other traditional media, radio is working to stay relevant and successful in today’s changing media world.

While many media types are seeing a slowing in their advertising sales recovery, online advertising continues to grow. While retail continues to lead in online ad spending, automotive is poised to move into the number two position over the next two years.

Cable advertising sales managers report strong increases so far in 2011,with more than 80% saying ad revenues for the first half of this year are up over the first half of 2010, compared to 47.5% of all ad sales managers. According to the AdMall 2011 Local Advertising Sales Forecast Mid-Year Update survey, this makes cable managers the most optimistic of all the media managers.

More data from the Local Ad Sales Forecast – Mid-Year Update shows direct mail advertising sales managers continue to be optimistic about 2011 ad revenue. Nearly one half of these managers said revenue was down for the first half of 2011 versus the first half of 2010, but more than 80% expect increases for the year.

What are U.S. small business owners thinking about their sales, advertising, online/mobile marketing, and social networking? What do they have to do to stay at the top of their customer’s mind? Ad-ology’s Small Business Marketing Forecast answers these questions and reveals insight into how business owners can tackle these challenging markets. Learn what these small businesses plan for 2011 in a free webinar on March 24.