Media Sales Today

The March 2011 Media Sales Monthly video includes information on optimistic CMOs, ways for your advertisers to reach golf fans, and sales advice about the four ‘flavors’ of no. Check it out today!

Check out the February Media Sales Monthly: Data from the 2011 Local Ad Sales Forecast and the frustrations small business owners have about buying advertising. Five quick minutes full of information designed specifically for media sales pros.

Other than local and national economic conditions, sales managers cite staff issues as their greatest challenge in meeting 2011 sales goals, while account executives say local competition is their number one hurdle.

Advertising sales managers and account executives expect increased ad revenues this year from several categories, according to the 2011 Local Ad Sales Forecast. Sectors with projected growth include health care, retail, automotive and restaurant. With mid-term elections over, most expect decreased revenue from government/political advertising.

Small business owners are increasingly optimistic and plan higher ad spending for 2011, according to numbers from Ad-ology’s 2011 Small Business Marketing Forecast. This is the third year for the study, and in addition to increased optimism about the economy overall and their potential sales for this year, results show 46 percent plan increased ad budgets this year, compared to 29.1 percent who said the same for 2009.

According to a new eMarketer report, 2010 will mark the first time that advertisers will spend more money for online advertising than for newspaper advertising.

Forecasts for fourth quarter ad revenue continue to be positive and new numbers from Katz Media Group indicate strong numbers for spot radio.