Media Sales Today

  This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The October 2011 Media Sales Monthly features: Ad Agency Forecast Know the Customer: [...]

Retailers have traditionally used emotional triggers to connect with consumers during the all-important holiday shopping season. New research indicates shoppers may not feel the usual connection with traditional retailers, which could spell trouble.

Anyone that’s been in the workforce for a while knows it’s true: bad behavior at the office holiday party can affect your career. In a recent survey by The Creative Group, 92% of advertising and marketing executives believe how you act at an office party can affect your career – either positively or negatively.

As the holiday season approaches, you may find yourself facing a common dilemma: To send holiday cards or skip the tradition. It can be tricky…

I’m sure I’m not the only consumer that is breathing a sigh of relief now that political ads are over. But there’s no denying the boost that this year’s political advertising gave to local TV advertising revenues; with the elections behind us, what can spot TV expect for the rest of the year?

You’ve heard this complaint before, or even made it yourself: Businesses – and marketers – are rushing the holiday season. Some stores put out their holiday displays right after Labor Day, sometimes just down the aisle from the Halloween candy. The reality is many consumers start their shopping before the chaos of Black Friday, but when should holiday shopping ads begin?

There’s a lot of focus after the holidays on sales numbers – were they up? Flat? Did the big box stores beat the little guys? Which categories did the best? In the midst of all of the numbers comes an interesting study from Allen & Gerritsen that says while more and more consumers what to BUY online, most want to shop in actual retail stores ‘for inspiration.’