Media Sales Today

The holidays can be stressful enough without worrying about how to handle this time of the year from as a business person. How can you best handle the holidays from the business side? DTN Productions has put together an audio podcast that does a great job of covering the basics, and we’re sharing the main points.

Ssshhhhhhh, I got top-secret, confidential access to Mom’s, er I mean, Santa Claus’ Master List for the holiday season! If you’re super stealthy, you can use it to pitch your clients all the right reasons to advertise with you. But only if you’ve been naughty — woops, there I go again — NICE this year.
According to the Marketing to Moms Coalition’s “Moms Holiday Spending Trends 2009 Report,” the word in the aisles is spending will remain the same as last year! Wait, it gets better for your retail clients — moms with older children actually plan to spend more this year! The results are based on answers from 1,225 moms with children younger than 18 living at home.

We’ve seen lots of forecasts on the upcoming holiday season – meaning that shopping period between Thanksgiving and Christmas. The new American Express Spending and Saving Tracker (via Retailer Daily) shares some numbers about the other remaining holidays: Halloween and Thanksgiving.

Shoppers will be shopping with lists and a budget in mind this year, but new research data indicates this holiday shopping season may be better than last year’s.