Media Sales Today

As the year inches closer to its end, you may find yourself mulling over the successes and failures of 2011. You may also be determined to start out the new year with a willingness to improve professionally.

It takes more than just shooting out a Tweet a couple of times a day or posting on Facebook profiles to direct traffic to your website or social network profile. Leaving “breadcrumbs” can be an effective way of boosting visits and ensuring that prospects find their way to you.

Poor methodology may be stalling your referral efforts. With information readily available and thrust in consumers’ faces, it takes a well thought-out referral strategy to cut through the clutter.

You just never know when or where an opportunity for a great business lead will present itself. It can even happen in…wait for it…a ladies restroom? That’s just one of the odd places a business lead was generated, according to an article by author and blogger Donna Fenn.

Generating lucrative leads can be a tricky puzzle: All of the pieces (the who, what, when, where, how) all need to fit perfectly to make your efforts be successful.

E-mail and lead generation can be a winning combination for those in sales. A post on the Polk Blog labels this joining of methods as a “match made in heaven,” and despite the fact that both techniques are not new to the sales game, their combined use is relatively new to many salespeople. By integrating technology, generating leads can be a smoother process and help you reach new markets.

Did know that “92% of b-to-b buyers are open to cold calls if the sales person’s pitch is relevant?” That’s the word from Marketing Sherpa, which I came across on a recent guest blog post by sales expert Brian Carroll.