Media Sales Today

This month’s Media Sales Monthly is now available! The August video includes the 2011 Local Ad Sales Update, information on college football fans and ways to keep the sales process going.

In December 2010, nearly 95 percent of advertising sales managers projected increased ad revenue in 2011, but a new study shows 76 percent now anticipate increases, and with much lower overall expectations. According to the mid-year update of the AdMall 2011 Local Advertising Sales Forecast, just 1.5 percent of these ad managers anticipated a decline in sales coming into the year, now 16.1 percent project lower numbers.

Check out the February Media Sales Monthly: Data from the 2011 Local Ad Sales Forecast and the frustrations small business owners have about buying advertising. Five quick minutes full of information designed specifically for media sales pros.

  Looking beyond economic conditions, sales managers cited staff concerns – not competitive pressures – as their biggest challenge in reaching 2010 goals. Fifty-one percent of managers cited “motivating salespeople outside their comfort zone” as their biggest challenge. Sales Manager Challenges Advertising account executives continue to view competition from other media in their market as [...]

Editor & Publisher is reporting that The Dallas Morning News has launched a set of online community pages which cover 47 Dallas-area neighborhoods. Each page includes headlines, restaurants, crime news and other community-based information.

  Multichannel News recently conducted an online survey of ad sales executives to help gauge the state of local cable TV advertising and the results indicate a rough year in 2009. The executives predict a tough sales climate, with 51% estimating flat or declining revenue in 2009. Nearly all (81%) picked local or regional economic [...]