Friday, Sep 03, 2010

All Posts Tagged With: "magazine"

Magazines Report Increased Revenue, Pages in Q2

After spending more than a year telling you all of the bad ad spending forecasts and final numbers, it’s nice to have positive news to report. Last week we covered the positive year-over-year numbers for spot radio, now U.S. magazine page and revenue numbers show a second quarter increase – the first growth in 2 1/2 years.

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21Jul2010 | Michelle OBrien | 1 comment | Continued

May 2010 Media Sales Monthly

The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.

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11May2010 | Michelle OBrien | 0 comments | Continued

New “Media Sales Mobile” Smartphone App Delivers Local, Advertising Information to Media Sales Reps

AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

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4May2010 | Michelle OBrien | 0 comments | Continued

Automotive Boosts Revised Revenue Forecasts for Most Media

Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.

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2Apr2010 | Michelle OBrien | 1 comment | Continued

Magazine Ads Pages Still Down, But Improving

Last year was tough on the magazine industry, with over 400 titles going online only or ceasing publication entirely. Ad pages aren’t rebounding yet, and it looks like 2010 will be another challenging year. However the numbers are slightly better – meaning they’re not quite as bad as last year – and that may be [...]

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