All Posts Tagged With: "magazine"
Some Optimism from the Ad Industry – Finally
More advertising executives plan to increase their ad spending over the next twelve months than decrease it, according to the latest Advertiser Optimism Report (via marketingcharts.com).
Photo credit: nacu from morguefile.com" class="post-thum" alt="post thumbnail" />
Big Spenders Still in the Market for Magazines
It looks like the pharmaceutical industry is still spending ad dollars inside magazines — at least in the ones still publishing. Despite legislative pressures and rumors of the hammer coming down on the tax deduction on ad expenses for prescription drugs, big pharma appears to have a soft spot for print. According to the Publishers Information Bureau, from 2003-2008, drugs & remedies in consumer magazines soared 58% to $2.2 billion, ranking it No. 2 behind toiletries & cosmetics.
TV, Magazine Ads More Effective Than Online?
A recent McPheters & Company study seems to show that television and magazine ads are more effective than their online counterparts.
Single Copy Magazine Sales Down
While second half numbers aren’t out from the magazines, single copy magazine sales for 2008 appear to be trending down.
-
-
-
-
Google Hot Trends- corey haim
- corey feldman
- minneapolis public schools
- nomar garciaparra
- corey haines
- amy victoria beck
- virtual assistant jobs
- jamie jungers
- the lost boys
- jamie grubbs
- howard stern tiger woods beauty pageant
- license to drive
- the two coreys
- oakwood apartments
- big 12 tournament schedule
- maake kemoeatu
- marion jones
- susie feldman
- susie sprague
- laura donna tiger woods
- Economic Indicators
