Media Sales Today

In more good news for print media, recent research shows more than 20% of affluent consumers with incomes of at least $500,000 spend 11 hours or more each week reading newspapers. That’s compared to just six percent of the general population.

The magazine industry has had a rough couple of years, with numerous titles closing during that time. New numbers from the Publishers Information Bureau (PIB), however, show that the industry ended 2010 with a 3.1% increase in rate-card-reported revenue year over year. According to the PIB, this is the first full-year revenue increase since 2007.

Newly released numbers show the global ad market is up for the first half of 2010, with U.S. ad spending up 3.8 percent year-over-year. The Nielsen Company data shows U.S. advertisers spent an estimated $54 billion so far this year, with double digit increases in the automotive and auto insurance categories.

Online video continues to gain in popularity, with increased consumption across all media categories, according to recently released data. Search engines continue to be the main way consumers find online video, but social media is an increasingly important source of referrals.

After spending more than a year telling you all of the bad ad spending forecasts and final numbers, it’s nice to have positive news to report. Last week we covered the positive year-over-year numbers for spot radio, now U.S. magazine page and revenue numbers show a second quarter increase – the first growth in 2 1/2 years.

The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.

AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.