http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/5401 http://www.mediasalestoday.com/archives/5401#comments Wed, 25 May 2011 02:29:14 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5401 In more good news for print media, recent research shows more than 20% of affluent consumers with incomes of at least $500,000 spend 11 hours or more each week reading newspapers. That's compared to just six percent of the general population.]]> http://www.mediasalestoday.com/archives/5401/feed 0 http://www.mediasalestoday.com/archives/4381 http://www.mediasalestoday.com/archives/4381#comments Wed, 12 Jan 2011 08:00:18 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4381 The magazine industry has had a rough couple of years, with numerous titles closing during that time. New numbers from the Publishers Information Bureau (PIB), however, show that the industry ended 2010 with a 3.1% increase in rate-card-reported revenue year over year. According to the PIB, this is the first full-year revenue increase since 2007.]]> http://www.mediasalestoday.com/archives/4381/feed 1 http://www.mediasalestoday.com/archives/3797 http://www.mediasalestoday.com/archives/3797#comments Fri, 15 Oct 2010 08:00:05 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3797 Newly released numbers show the global ad market is up for the first half of 2010, with U.S. ad spending up 3.8 percent year-over-year. The Nielsen Company data shows U.S. advertisers spent an estimated $54 billion so far this year, with double digit increases in the automotive and auto insurance categories.]]> http://www.mediasalestoday.com/archives/3797/feed 1 http://www.mediasalestoday.com/archives/3668 http://www.mediasalestoday.com/archives/3668#comments Wed, 29 Sep 2010 08:00:34 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3668 Online video continues to gain in popularity, with increased consumption across all media categories, according to recently released data. Search engines continue to be the main way consumers find online video, but social media is an increasingly important source of referrals.]]> http://www.mediasalestoday.com/archives/3668/feed 2 http://www.mediasalestoday.com/archives/3172 http://www.mediasalestoday.com/archives/3172#comments Wed, 21 Jul 2010 08:00:07 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3172 After spending more than a year telling you all of the bad ad spending forecasts and final numbers, it's nice to have positive news to report. Last week we covered the positive year-over-year numbers for spot radio, now U.S. magazine page and revenue numbers show a second quarter increase - the first growth in 2 1/2 years.]]> http://www.mediasalestoday.com/archives/3172/feed 1 http://www.mediasalestoday.com/archives/2814 http://www.mediasalestoday.com/archives/2814#comments Tue, 11 May 2010 09:35:16 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2814 The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.]]> http://www.mediasalestoday.com/archives/2814/feed 0 http://www.mediasalestoday.com/archives/2739 http://www.mediasalestoday.com/archives/2739#comments Tue, 04 May 2010 16:47:57 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2739 AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters. ]]> http://www.mediasalestoday.com/archives/2739/feed 0 http://www.mediasalestoday.com/archives/2543 http://www.mediasalestoday.com/archives/2543#comments Fri, 02 Apr 2010 08:00:52 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2543 Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.]]> http://www.mediasalestoday.com/archives/2543/feed 1 http://www.mediasalestoday.com/archives/2500 http://www.mediasalestoday.com/archives/2500#comments Wed, 24 Mar 2010 08:00:21 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2500   Last year was tough on the magazine industry, with over 400 titles going online only or ceasing publication entirely. Ad pages aren’t rebounding yet, and it looks like 2010 will be another challenging year. However the numbers are slightly better – meaning they’re not quite as bad as last year – and that may [...]]]> http://www.mediasalestoday.com/archives/2500/feed 0 http://www.mediasalestoday.com/archives/1935 http://www.mediasalestoday.com/archives/1935#comments Wed, 02 Dec 2009 08:00:02 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1935 More advertising executives plan to increase their ad spending over the next twelve months than decrease it, according to the latest Advertiser Optimism Report (via marketingcharts.com).]]> http://www.mediasalestoday.com/archives/1935/feed 0