Media Sales Today

The magazine industry continues to roll out new publications, over 180 last year, but are consumers noticing? These publications rely heavily on circulation statistics – comprised of subscriptions, newsstand sales and free copies – to justify their rates to advertisers. And so far this year, circulation is down. But ad sales are up.

More good news on the ad revenue front: If advertisers and marketers do what they say they will, advertising spending should continue to grow this year – and not just in digital and mobile. Just released survey results from Advertiser Perceptions show advertisers and marketers are more optimistic about increasing their ad spending than at any time during the past four years.

Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.