Thursday, March 18th, 2010

All Posts Tagged With: "Marketing"

Plan Ahead: Hispanic Marketing Advice from the Future

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

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15Jan2010 | Courtney Huckabay | 1 comment | Continued

Ad Opportunity: More Manufacturers are Increasing Budgets for the Basics

After a decade or more of marketing exclusivity and premiums brands, manufacturers are getting a new image of the U.S. consumers and it’s all about basic brands. Stuart Elliott, in his weekly Advertising column for the New York Times, highlights how marketers are shifting their budgets to the products people are turning back to – ‘old standbys’. Even consumers who may have rarely cooked before are discovering the savings in the basic casserole.

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13Oct2009 | Kathy Crosett | 0 comments | Continued

They May Be Older, but They’ve Got the $$

Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.

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10Jul2009 | Michelle OBrien | 1 comment | Continued

Sell Your Clients on the Y and You’ll See the $

Brandon Evans recently blogged about how Millennials make buying decisions. Because he’s considered an expert on this age group, I thought you might be interested in his thoughts on how to sell your clients on targeting these media-savvy youth. Evans breaks it down to five key characteristics, but I feel his No. 5 should be your No. 1.

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24Apr2009 | Courtney Huckabay | 0 comments | Continued

Tweet Me Right: Master Social Networking

Does your company Twitter? Or have a Facebook profile? If not, your business could be missing out on a lot of free and far-reaching promotion, networking opportunities, and chances to build strong professional relationships.

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