Media Sales Today

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What are U.S. small business owners thinking about their sales, advertising, online/mobile marketing, and social networking? What do they have to do to stay at the top of their customer’s mind? Ad-ology’s Small Business Marketing Forecast answers these questions and reveals insight into how business owners can tackle these challenging markets. Learn what these small businesses plan for 2011 in a free webinar on March 24.

It’s the New Year, traditionally a time to kick old habits. Why not start with your e-mail practices?

As a follow-up to Wednesday’s post, another study about online video shows it is the most effective online format for increasing likelihood to purchase. While custom made-for-Web video creative is the most likely to influence buying decisions, re-purposed TV ads can drive increased brand awareness.

The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.

I want to share some of Jose Villa’s thoughts on Hispanic marketing trends for 2011. That’s right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.

After a decade or more of marketing exclusivity and premiums brands, manufacturers are getting a new image of the U.S. consumers and it’s all about basic brands. Stuart Elliott, in his weekly Advertising column for the New York Times, highlights how marketers are shifting their budgets to the products people are turning back to – ‘old standbys’. Even consumers who may have rarely cooked before are discovering the savings in the basic casserole.