http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6017 http://www.mediasalestoday.com/archives/6017#comments Wed, 24 Aug 2011 20:35:22 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=6017 Keep in touch with clients in a manner that doesn’t come across as intrusive AND provide them with valuable information: Send them e-newsletters!]]> http://www.mediasalestoday.com/archives/6017/feed 0 http://www.mediasalestoday.com/archives/4903 http://www.mediasalestoday.com/archives/4903#comments Wed, 16 Mar 2011 08:30:03 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4903 What are U.S. small business owners thinking about their sales, advertising, online/mobile marketing, and social networking? What do they have to do to stay at the top of their customer's mind? Ad-ology's Small Business Marketing Forecast answers these questions and reveals insight into how business owners can tackle these challenging markets. Learn what these small businesses plan for 2011 in a free webinar on March 24.]]> http://www.mediasalestoday.com/archives/4903/feed 0 http://www.mediasalestoday.com/archives/4354 http://www.mediasalestoday.com/archives/4354#comments Wed, 05 Jan 2011 21:31:00 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=4354 It’s the New Year, traditionally a time to kick old habits. Why not start with your e-mail practices? ]]> http://www.mediasalestoday.com/archives/4354/feed 1 http://www.mediasalestoday.com/archives/3702 http://www.mediasalestoday.com/archives/3702#comments Fri, 01 Oct 2010 08:00:54 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3702 As a follow-up to Wednesday's post, another study about online video shows it is the most effective online format for increasing likelihood to purchase. While custom made-for-Web video creative is the most likely to influence buying decisions, re-purposed TV ads can drive increased brand awareness.]]> http://www.mediasalestoday.com/archives/3702/feed 1 http://www.mediasalestoday.com/archives/2814 http://www.mediasalestoday.com/archives/2814#comments Tue, 11 May 2010 09:35:16 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2814 The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.]]> http://www.mediasalestoday.com/archives/2814/feed 0 http://www.mediasalestoday.com/archives/2153 http://www.mediasalestoday.com/archives/2153#comments Fri, 15 Jan 2010 09:20:48 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=2153 I want to share some of Jose Villa's thoughts on Hispanic marketing trends for 2011. That's right, I said 2011. Start planning now, peeps, because the 2010 Census results will be out at the end of the year and I want you to be ahead of the curve. And, by the end of 2010, U.S. Hispanic Internet penetration is on pace to reach almost 70%, Villa reports.]]> http://www.mediasalestoday.com/archives/2153/feed 1 http://www.mediasalestoday.com/archives/1665 http://www.mediasalestoday.com/archives/1665#comments Tue, 13 Oct 2009 06:00:30 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=1665 After a decade or more of marketing exclusivity and premiums brands, manufacturers are getting a new image of the U.S. consumers and it’s all about basic brands. Stuart Elliott, in his weekly Advertising column for the New York Times, highlights how marketers are shifting their budgets to the products people are turning back to – ‘old standbys’. Even consumers who may have rarely cooked before are discovering the savings in the basic casserole.]]> http://www.mediasalestoday.com/archives/1665/feed 0 http://www.mediasalestoday.com/archives/1225 http://www.mediasalestoday.com/archives/1225#comments Fri, 10 Jul 2009 08:00:43 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1225 Baby Boomers are the largest group of consumers and generate 41% of all disposable income, but advertisers are still chasing the 18-34 year olds and fail to reach the over 50 crowd effectively.]]> http://www.mediasalestoday.com/archives/1225/feed 1 http://www.mediasalestoday.com/archives/843 http://www.mediasalestoday.com/archives/843#comments Fri, 24 Apr 2009 09:00:33 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=843 Brandon Evans recently blogged about how Millennials make buying decisions. Because he's considered an expert on this age group, I thought you might be interested in his thoughts on how to sell your clients on targeting these media-savvy youth. Evans breaks it down to five key characteristics, but I feel his No. 5 should be your No. 1.]]> http://www.mediasalestoday.com/archives/843/feed 0 http://www.mediasalestoday.com/archives/541 http://www.mediasalestoday.com/archives/541#comments Wed, 25 Feb 2009 21:42:57 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=541 Does your company Twitter? Or have a Facebook profile? If not, your business could be missing out on a lot of free and far-reaching promotion, networking opportunities, and chances to build strong professional relationships.]]> http://www.mediasalestoday.com/archives/541/feed 0