Media Sales Today

Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research [bar] shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out some kinds of local businesses – a behavioral pattern that has broad implications for media mix.

Much has been made of the daily deal phenomenon as consumers search for ways to save money on everything from massages to laser hair removal. And while digital coupons are growing quickly, most U.S. consumers are still turning to traditional sources for their coupons. Since the recession started, these numbers have skyrocketed.

  This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The June 2011 Media Sales Monthly features: State of the Media Know the [...]

Conference attendees at ILM East in Boston heard BIA Kelsey analyst Bobbi Loy-Luster attach projections to the fast growing market space many are labeling ‘deal a day’. At the end of 2010, the space was worth $873 million. By 2015, BIA Kelsey sees spending at the $3.9 billion level. Groupon and LivingSocial are 2 of the major players in this market. For example, Groupon reportedly ran 2,116 deals in February 2011 and generated total deal revenues of $39 million. But these 2 companies don’t own the market. Opportunities exist for aggregators, merchants and publishers.

No conference focused on the topic of Interactive Local Marketing would be complete without a thorough analysis of the rapidly growing deal a day industry. At the ILM East conference sponsored by BIA Kelsey, keynote speaker Eric Eichmann, COO at LivingSocial provided an interesting overview of the industry which will see spending of over $1 billion in 2011.

More advertising executives plan to increase their ad spending over the next twelve months than decrease it, according to the latest Advertiser Optimism Report (via marketingcharts.com).