Media Sales Today

  Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these [...]

The peak time for toy sales remains the holiday season but consumers purchase these products at other times during the year. Not surprisingly, digital marketing is becoming increasingly important for parents as they research what their children ask for. And, new data indicates that marketers could boost results by shifting their ad strategies.

Traditionally, consumer packaged goods (CPG) manufacturers have used coupons to get shoppers to try new products or services. During the recession, coupon distributions rose significantly but analysts reported that these numbers dropped in 2011. And, in 2012, marketers may be making some changes to their coupon strategies.

Thumbing through the weekly circular is a time-honored tradition for many grocery shoppers. Over the past decade, marketers have made numerous attempts to interest shoppers in digital versions of the circular but the printed copies remain popular. New technology and strategies may converge in the near future to shift consumer attention away from one of their favorite forms of advertising.

One sure way to get consumers to try a new product or service is to present them with a coupon. The bigger challenge is how to get that coupon into the hands of consumers. And it can be even more challenging when the coupons are being released digitally.

After years of penny-pinching because of general economic conditions and high gas prices, the American consumer might be ready to make a change when it comes to buying a car. Data shared by AutoTrader.com shows that luxury cars and SUVs are high on the interest list these days. As a result, auto dealers may adjust their promotional strategies.

Political ads can account for over 50% of spot TV placements as an election cycle nears its end. Because of this focus on a single media format, prices rise, shortages exist and consumers quickly tire of the rhetoric streaming through their TVs. Some agencies are encouraging their political advertisers to consider alternate forms of media for the 2012 cycle.