Media Sales Today

After years of selling me-too offerings, department stores are positioning themselves as unique. Part of this shift has resulted in ‘private-label’ collections that now extend to the menswear department. Writing for Women’s Wear Daily, Jean Palmieri, highlights how marketers from Bloomingdale’s to Macy’s are investing in their own branded collections. This change allows operators to better compete with vertically-integrated niche marketers such as J. Crew or Abercrombie.