Media Sales Today

Do you “scan ‘n scram?” Do your clients’ customers scan ‘n scram? Are your clients worried about scan ‘n scrammers? Do you even know what I’m writing about?

Here are some new guidelines for mobile advertising that the Mobile Marketing Association just finalized this week.
Now there are 6 standard display units for mobile phones as well as recommended ad sizes for tablets. The MMA analyzed billions of impressions to come up with the Universal Mobile Ad Package, which is based on the most frequently and consistently used formats.

This month’s Media Sales Monthly is now available! Topics include advice for media sales reps from small businesses that use mobile advertising and a new ad opportunity for health clubs. This month’s sales tip asks if you just might be unintentionally killing a healthy account.

During last week’s Local Mobile Advertising Conference, hosted by Borrell Associates in Chicago, attendees heard from industry experts and platform providers. The buzz grew about local mobile opportunities. But what made the conference real for most audience members was the panel discussion by small business owners and their honest talk about how they advertise and what they really think about media sales reps and mobile.

The presenters, panelists and other local mobile advertising industry wizards had much information to share in Chicago this week at the Borrell Associates Local Mobile Advertising Conference. Here’s a compilation of tweets that share what we learned.

As most media companies know, the real estate advertising industry is largely local. Earlier this year, Borrell Associates predicted that real estate agents would spend about $21.8 billion on advertising in 2011, an 8% increase over last year. Attendees at the Local Mobile Advertising Conference, hosted by Borrell Associates in Chicago this week, heard that 44% of a typical realtor’s ad budget is spent online. And now, the spending is going mobile, a trend that could pose a challenge for media companies that haven’t yet entered the mobile fray.

Media companies and mobile marketing platform providers who gathered at the Borrell Associates Local Mobile Advertising Conference in Chicago this week, heard about the growing opportunity in the automotive sector. The good news is the automotive vertical market is growing quickly. The bad news is that competitors are entering the mobile space daily, competing to siphon off the flow of money that has been going to traditional media.