Media Sales Today

Media companies and mobile marketing platform providers who gathered at the Borrell Associates Local Mobile Advertising Conference in Chicago this week, heard about the growing opportunity in the automotive sector. The good news is the automotive vertical market is growing quickly. The bad news is that competitors are entering the mobile space daily, competing to siphon off the flow of money that has been going to traditional media.

Radio in an increasingly digital world was one of the main topics of discussion at this year’s RAB/NAB Radio Show. That’s radio (referred to by some as ‘terrestrial’ radio) versus Internet radio, streaming and satellite radio. Like other traditional media, radio is working to stay relevant and successful in today’s changing media world.

Countless mobile apps are available, providing entertainment, assistance and social connection. As part of the sales force, why not take advantage of this technology for professional benefit?

A new study from SNL Kagan says advertising is “on the road to recovery,” predicting the total market up 2.8 percent to $210.5 billion in 2010. By media, the study forecasts increases for mobile, broadcast TV and Internet.

Improving economic conditions are reflected in 2010 marketing budget projections from the just-released CMO (Chief Marketing Officer) Council’s annual Marketing Outlook study, and once again plans for online marketing are on the rise.

Coupons went out of style a few years ago, reaching a peak of 4.6 billion redemptions way back in 1999. Coupon use sank to 2.6 billion from 2006-08, but then the recession hit, and coupons became cool again. Coupon redemption was up 27 percent in 2009 to about 3.3 billion, according to NCH Marketing.

More advertising executives plan to increase their ad spending over the next twelve months than decrease it, according to the latest Advertiser Optimism Report (via marketingcharts.com).