Media Sales Today

I’ve devoted several blog posts to the art of cold calling. Long a staple of selling, it can be a salesperson’s go-to method of business development, or, their worst nightmare. So, what if you just can’t bring yourself to lift up that phone?

Want to freshen up your cold-calling know-how? Marketing and sales guru Geoffrey James created a quiz that tests one’s knowledge of making a successful cold call.

C.J. Hayden, author of Get Clients Now!, believes that there is nothing wrong with a little self-promotion every now and then.

We’ve all heard of six degrees of separation. Business consultant Jennifer Capella takes this idea and applies it to the professional world in her article “Leveraging The Six Degrees of Separation.”