Media Sales Today

Despite the typical mindset of “out with the old, in with the new” that is shared at the arrival of a new year, an article by Colleen Francis offers a different perspective.

Sometimes, in Sales, what was once old is new again. Now that we’re in the new year, let’s transfer that idea to your accounts. Give your account list a thorough review and see if there are any businesses that used to buy advertising from you or your predecessor, but not any longer. Here’s how to do it….

Still looking to be inspired in 2010? Sales professional and author Paul McCord’s recent article for AllBusiness may just do the trick. Covering seven actions for sales success in the new year, the article breaks down things you must do now so that sales soar in 2010. McCord’s suggestions focus heavily on prospecting and communication, two foundations of selling success.

Are you finding yourself hearing “let’s wait until after the holidays” or “we are going to hold out until the new year” from prospects? The holiday brush-off can really put a damper on end-of-season sales, but many salespeople just accept this logic from prospects and take a step back.