Media Sales Today

New research shows most Americans still rely on traditional media for local information, turning most often to television for local news and weather, and to newspapers for a wider range of local information.

For newspaper publishers, traditional print demand from advertisers continues to slow. This industry is making headway in the online market with some well-known names now appearing in the Top 50 online sites. And as we approach the fourth quarter, newspaper publishers will be aggressively courting marketers in specific industries with their best proposals for both online and traditional formats.

Personal relevance of the cause is the top factor that influences U.S. consumer brand preference when choosing between companies that benefit a cause. New data from the Integer Group also shows women like brands that donate to a cause with each purchase.

While nearly one-third of newspaper advertising sales managers say revenues for the first half of 2011 are up over the first half of 2010, they have lowered their projections for the year. These managers are also less optimistic than ad sales managers overall according to a new local ad sales forecast.

In December 2010, nearly 95 percent of advertising sales managers projected increased ad revenue in 2011, but a new study shows 76 percent now anticipate increases, and with much lower overall expectations. According to the mid-year update of the AdMall 2011 Local Advertising Sales Forecast, just 1.5 percent of these ad managers anticipated a decline in sales coming into the year, now 16.1 percent project lower numbers.

  This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The June 2011 Media Sales Monthly features: State of the Media Know the [...]

Consumers use newspapers to plan their shopping, according to a recent NAA report. People use different advertising media for different uses, and these numbers show newspapers continue to be an effective way to reach consumers.