http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6434 http://www.mediasalestoday.com/archives/6434#comments Wed, 28 Sep 2011 09:00:49 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6434 New research shows most Americans still rely on traditional media for local information, turning most often to television for local news and weather, and to newspapers for a wider range of local information.]]> http://www.mediasalestoday.com/archives/6434/feed 0 http://www.mediasalestoday.com/archives/6173 http://www.mediasalestoday.com/archives/6173#comments Tue, 13 Sep 2011 19:51:17 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6173 For newspaper publishers, traditional print demand from advertisers continues to slow. This industry is making headway in the online market with some well-known names now appearing in the Top 50 online sites. And as we approach the fourth quarter, newspaper publishers will be aggressively courting marketers in specific industries with their best proposals for both online and traditional formats.]]> http://www.mediasalestoday.com/archives/6173/feed 0 http://www.mediasalestoday.com/archives/6059 http://www.mediasalestoday.com/archives/6059#comments Wed, 31 Aug 2011 09:00:22 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=6059 Personal relevance of the cause is the top factor that influences U.S. consumer brand preference when choosing between companies that benefit a cause. New data from the Integer Group also shows women like brands that donate to a cause with each purchase.]]> http://www.mediasalestoday.com/archives/6059/feed 0 http://www.mediasalestoday.com/archives/5850 http://www.mediasalestoday.com/archives/5850#comments Fri, 05 Aug 2011 09:00:31 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5850 While nearly one-third of newspaper advertising sales managers say revenues for the first half of 2011 are up over the first half of 2010, they have lowered their projections for the year. These managers are also less optimistic than ad sales managers overall according to a new local ad sales forecast.]]> http://www.mediasalestoday.com/archives/5850/feed 1 http://www.mediasalestoday.com/archives/5808 http://www.mediasalestoday.com/archives/5808#comments Thu, 28 Jul 2011 21:00:27 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5808 In December 2010, nearly 95 percent of advertising sales managers projected increased ad revenue in 2011, but a new study shows 76 percent now anticipate increases, and with much lower overall expectations. According to the mid-year update of the AdMall 2011 Local Advertising Sales Forecast, just 1.5 percent of these ad managers anticipated a decline in sales coming into the year, now 16.1 percent project lower numbers.]]> http://www.mediasalestoday.com/archives/5808/feed 2 http://www.mediasalestoday.com/archives/5477 http://www.mediasalestoday.com/archives/5477#comments Fri, 10 Jun 2011 09:00:45 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5477   This month’s Media Sales Monthly is now available! This video briefing is designed for media advertising sales pros. Each month it features advertising sales outlooks, an ad opportunity or  ‘Know the Customer’ segment, and tips to help you make the sale. The June 2011 Media Sales Monthly features: State of the Media Know the [...]]]> http://www.mediasalestoday.com/archives/5477/feed 0 http://www.mediasalestoday.com/archives/5329 http://www.mediasalestoday.com/archives/5329#comments Fri, 13 May 2011 09:00:35 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5329 Consumers use newspapers to plan their shopping, according to a recent NAA report. People use different advertising media for different uses, and these numbers show newspapers continue to be an effective way to reach consumers.]]> http://www.mediasalestoday.com/archives/5329/feed 0 http://www.mediasalestoday.com/archives/4774 http://www.mediasalestoday.com/archives/4774#comments Wed, 02 Mar 2011 08:00:22 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4774 According to recent comScore numbers cited by the Newspaper Association of America, online newspapers are holding their own. An average of 105.3 million people visited a newspaper website in the fourth quarter of 2010, and online newspaper revenues are growing. ]]> http://www.mediasalestoday.com/archives/4774/feed 1 http://www.mediasalestoday.com/archives/4440 http://www.mediasalestoday.com/archives/4440#comments Wed, 19 Jan 2011 08:00:45 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4440 Small business owners are increasingly optimistic and plan higher ad spending for 2011, according to numbers from Ad-ology’s 2011 Small Business Marketing Forecast. This is the third year for the study, and in addition to increased optimism about the economy overall and their potential sales for this year, results show 46 percent plan increased ad budgets this year, compared to 29.1 percent who said the same for 2009. ]]> http://www.mediasalestoday.com/archives/4440/feed 1 http://www.mediasalestoday.com/archives/4209 http://www.mediasalestoday.com/archives/4209#comments Wed, 29 Dec 2010 08:00:33 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4209 Best of 2010: Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.]]> http://www.mediasalestoday.com/archives/4209/feed 0