Media Sales Today

According to recent comScore numbers cited by the Newspaper Association of America, online newspapers are holding their own. An average of 105.3 million people visited a newspaper website in the fourth quarter of 2010, and online newspaper revenues are growing.

Small business owners are increasingly optimistic and plan higher ad spending for 2011, according to numbers from Ad-ology’s 2011 Small Business Marketing Forecast. This is the third year for the study, and in addition to increased optimism about the economy overall and their potential sales for this year, results show 46 percent plan increased ad budgets this year, compared to 29.1 percent who said the same for 2009.

Best of 2010: Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.

According to a new eMarketer report, 2010 will mark the first time that advertisers will spend more money for online advertising than for newspaper advertising.

Online video continues to gain in popularity, with increased consumption across all media categories, according to recently released data. Search engines continue to be the main way consumers find online video, but social media is an increasingly important source of referrals.

AdMall announced today that their popular Media Sales Mobile app is now available for Blackberry. Designed specifically for media advertising sales professionals, Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.