Media Sales Today

AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

Newspapers, radio stations, TV and cable companies have always helped smaller advertisers create ads. Now there’s a trend developing with some of the biggest media companies are creating custom advertising for clients – advertising that can also be used with other media properties.

Coupons went out of style a few years ago, reaching a peak of 4.6 billion redemptions way back in 1999. Coupon use sank to 2.6 billion from 2006-08, but then the recession hit, and coupons became cool again. Coupon redemption was up 27 percent in 2009 to about 3.3 billion, according to NCH Marketing.

It seems like we’re inundated with information, but based on recent numbers from the Pew Internet and American Life Project, Americans like multiple sources of information. More than 90 percent of Americans surveyed say they use multiple platforms every day to get the news, but local TV news remains the most popular of all sources.

Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.

More advertising executives plan to increase their ad spending over the next twelve months than decrease it, according to the latest Advertiser Optimism Report (via marketingcharts.com).

With newspaper readership and ad revenues declining, there has been a lot of talk about how to make newspapers financial viable again. Much of that talk revolves around consumers paying to access online newspaper content. According to data from a survey for the American Press Institute, more than half of newspaper publishers surveyed believe readers will pay for online access to content.