Media Sales Today

Estimates say more than one-third of U.S. households now have a DVR – a number that’s nearly double what it was in 2007. According to new data from Nielsen, DVR usage has increased 90 percent from 2007 to 2009. The good news for advertisers is that number of commercials watched on a DVR are also up.

Members within a generation tend to dress alike, think alike, maybe even vote alike. So it’s no surprise that people within a generation have similar shopping habits, habits that make each generation different from the others. Nielsen recently released a rundown of these differences and some ideas for how to reach them.

More media usage numbers from Nielsen show U.S. TV viewers increased their consumption again last year, setting another record for time watched. According to the data, the average U.S viewer watched 4 hours and 49 minutes of television per day during the 2008-2009 season, up 1.45 or 4 minutes from the previous season and up 20% in the last ten years.