Media Sales Today

Don’t ignore that shadow you think you see trailing you when you’re calling on your Main Street prospects. And those footsteps you keep telling yourself aren’t really there – yup, you are really hearing them. You’re not crazy. It’s not just your imagination. It’s the Google Overlords encroaching on your territory. That’s right. Watch your back.

Back-to-school is on the brain – at least it is for the parents. With tight budgets, high gas prices and summer vacations to pay for, parents are turning to the web to find the best BTS deals. Even if they’re not making all their purchases online, they are price-shopping there and the Internet is precisely where your clients need to be.

Online ads historically have had a low click-through rate, and new research says the main reason consumers won’t click on an ad is because it distracts their browsing experience.

Local ad spending will continue to struggle, but local online advertising will get a bigger piece of the cake in the future. A study from BIA/Kelsey forecasts growth of 2.1% in overall local ad spending by the end of the year – which comes out to $133.3 billion.

There’s been a lot of talk lately about advertisers shifting money from traditional media to online and interactive advertising. While these newer medias are experiencing huge growth, advertisers need to balance new and old when trying to reach the Baby Boomer demographic.

A recent survey by Lightspeed and IAB UK shows that younger Internet users like special offers, entertainment and exclusive information in ads while older users prefer relevant and useful ads.

Google announced this week that it would end the two-year old program to sell ads in newspapers effective February 28. The program, called Google Print Ads is not working out.