Media Sales Today

Marketing to affluent consumers used to mean targeting them with ads in upscale print publications. But this audience has largely moved online. And when their numbers are measured, as Ipsos Mendelsohn has recently done, affluents comprise a sizeable and attractive target, so marketers are likely to change their strategy.

I’m a big believer in the “you can catch more flies with honey” philosophy and with this hot sales tip, you’ll be catching BEES – Burt’s Bees, that is. The natural cosmetics & skincare company is launching a campaign for its new line of products called Güd. Here’s all the info so you can grab some “Güd” sales.

Consumers want information about the local businesses operating in their communities. These businesses are likely advertising in both traditional and digital channels. But the latest research [bar] shows that consumers exhibit ‘different pattern of information seeking’ when they are checking out some kinds of local businesses – a behavioral pattern that has broad implications for media mix.

  Consumer goods companies continue to pour money into trade promotion to boost sales. The typical company spends between 11% and 30% on the effort. These budgets are divided between trade marketing and consumer marketing. In 2012, the latest research suggests that consumer goods companies will increase their digital consumer promotions significantly. Many of these [...]

The pharmaceutical industry has been slow to shift marketing resources to the digital format. Part of the hesitation about digital has been related to FDA regulations regarding marketing. But new research indicates that attitudes are changing and digital marketing will play a much larger role for pharmaceutical companies in 2011 and beyond.

Americans increasingly consider connectivity a need versus a want, with spending on ‘computer information services’ and cell phone services seeing strong growth over the past several years, despite stagnant incomes. As newer products and services become ‘necessities,’ spending on other products and services suffers.

While some traditional local media have taken a hit in the current economy, overall local ad spending is projected to increase led by higher digital ad spending.