Friday, Sep 03, 2010

All Posts Tagged With: "OOH"

New Study Shows Digital Billboards Are Safe

Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents. The most recent Tantala [...]

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25Aug2010 | Michelle OBrien | 0 comments | Continued

Now Available for BlackBerry: “Media Sales Mobile” Smartphone App for Media Reps

AdMall announced today that their popular Media Sales Mobile app is now available for Blackberry. Designed specifically for media advertising sales professionals, Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

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9Aug2010 | Michelle OBrien | 1 comment | Continued

May 2010 Media Sales Monthly

The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.

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11May2010 | Michelle OBrien | 0 comments | Continued

New “Media Sales Mobile” Smartphone App Delivers Local, Advertising Information to Media Sales Reps

AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

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4May2010 | Michelle OBrien | 0 comments | Continued

Digital Out-Of-Home Ad Sales Still Growing Rapidly

If there’s one bright spot in the 2008 marketing picture, it’s digital out-of-home (OOH) marketing. This category includes digital billboards as well as video ads displayed in malls and stores. Though still dwarfed by other types of marketing, the segment’s projected value in 2008, according to PQ Media, will reach $2.43 billion. Look for this [...]

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