Media Sales Today

The latest advertising spending forecast shows an expected overall increase in U.S. advertising dollars of 2.5 percent in 2011. Industries expected to increase spending are financial, retail and automotive. While an increase of any size is welcome after the past few years, this latest report predicts it will be several years before spending returns to pre-recession levels.

  Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents. The most recent [...]

AdMall announced today that their popular Media Sales Mobile app is now available for Blackberry. Designed specifically for media advertising sales professionals, Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.

AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

  If there’s one bright spot in the 2008 marketing picture, it’s digital out-of-home (OOH) marketing. This category includes digital billboards as well as video ads displayed in malls and stores. Though still dwarfed by other types of marketing, the segment’s projected value in 2008, according to PQ Media, will reach $2.43 billion. Look for [...]