http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Tue, 07 Feb 2012 06:19:51 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/5099 http://www.mediasalestoday.com/archives/5099#comments Wed, 13 Apr 2011 08:00:17 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=5099 The latest advertising spending forecast shows an expected overall increase in U.S. advertising dollars of 2.5 percent in 2011. Industries expected to increase spending are financial, retail and automotive. While an increase of any size is welcome after the past few years, this latest report predicts it will be several years before spending returns to pre-recession levels.]]> http://www.mediasalestoday.com/archives/5099/feed 0 http://www.mediasalestoday.com/archives/3451 http://www.mediasalestoday.com/archives/3451#comments Wed, 25 Aug 2010 08:00:32 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3451   Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents. The most recent [...]]]> http://www.mediasalestoday.com/archives/3451/feed 0 http://www.mediasalestoday.com/archives/3364 http://www.mediasalestoday.com/archives/3364#comments Mon, 09 Aug 2010 20:47:25 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3364 AdMall announced today that their popular Media Sales Mobile app is now available for Blackberry. Designed specifically for media advertising sales professionals, Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.]]> http://www.mediasalestoday.com/archives/3364/feed 1 http://www.mediasalestoday.com/archives/2814 http://www.mediasalestoday.com/archives/2814#comments Tue, 11 May 2010 09:35:16 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2814 The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.]]> http://www.mediasalestoday.com/archives/2814/feed 0 http://www.mediasalestoday.com/archives/2739 http://www.mediasalestoday.com/archives/2739#comments Tue, 04 May 2010 16:47:57 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2739 AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters. ]]> http://www.mediasalestoday.com/archives/2739/feed 0 http://www.mediasalestoday.com/archives/19 http://www.mediasalestoday.com/archives/19#comments Wed, 26 Nov 2008 21:12:16 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=19   If there’s one bright spot in the 2008 marketing picture, it’s digital out-of-home (OOH) marketing. This category includes digital billboards as well as video ads displayed in malls and stores. Though still dwarfed by other types of marketing, the segment’s projected value in 2008, according to PQ Media, will reach $2.43 billion. Look for [...]]]> http://www.mediasalestoday.com/archives/19/feed 0