All Posts Tagged With: "+Out-of-Home"
Outlook Good for Digital OOH; +13% Through 2013 Projected
Digital out-of-home advertising has fared pretty well through the recent economic environment, and early estimates for 2010 have been positive. Now a new BIA/Kelsey report (via MediaBuyerPlanner) confirms what the industry has been saying: digital out-of-home spending will ’skyrocket’ in coming years. In fact, BIA/Kelsey is predicting spending will increase at an annual rate of 13.5%, going from $2.2 billion in 2009 to $3.7 billion in 2013.
Out-of-Home Should Weather Recession Well
According to Media Buyer Planner, while total ad revenue may continue to be down in 2009, digital components led by cinema advertising, in-store networks and digital billboards should fare well.
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