Media Sales Today

Some leading-edge marketers are turning to a decidedly traditional form of advertising to reach their target audiences. Billboards are in demand by high tech firms these days. And as these companies look at billboards, there is a new player in the market that seeks to streamline the process of ad buying for this format.

With consumer attention being increasingly difficult to capture these days, marketers are looking into new formats. For many, the out-of-home venue is attractive. The Outdoor Advertising Association of America (OAAA) reports that up to 12,000 new marketers began using out-of-home last quarter and more are expected to do so through the end of the year.

Last week I highlighted statistics from PQ Media and the Digital Place-based Advertising Association (DPAA) that showed a quickly growing market for this media format. Newly released data from GfK MRI supports market interest in place-based digital ads. Over half of consumers say they are noticing these ads.

When was the last time you noticed a billboard? Can you remember what it was telling you? There’s a digital board at the stoplight I hit every night on my way home that’s very effective (mmmm, coffee) and that’s what Clear Channel says is fleshing out a good marketer’s media budget.

  Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents. The most recent [...]

With cinema ad revenue climbing, it’s no wonder movie theaters are trying all sorts of new gimmicky ways to advertise. National CineMedia just announced they will be running 3D ads as well as collaborating with Jagtag to interact with mobile-users at the movies.

The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.