Friday, Sep 03, 2010

All Posts Tagged With: "+Out-of-Home"

New Study Shows Digital Billboards Are Safe

Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents. The most recent Tantala [...]

Print, Email or Share:

25Aug2010 | Michelle OBrien | 0 comments | Continued

Cinema Is Where It’s At

With cinema ad revenue climbing, it’s no wonder movie theaters are trying all sorts of new gimmicky ways to advertise. National CineMedia just announced they will be running 3D ads as well as collaborating with Jagtag to interact with mobile-users at the movies.

Print, Email or Share:

13Aug2010 | Courtney Huckabay | 1 comment | Continued

May 2010 Media Sales Monthly

The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.

Print, Email or Share:

11May2010 | Michelle OBrien | 0 comments | Continued

Outlook Good for Digital OOH; +13% Through 2013 Projected

Digital out-of-home advertising has fared pretty well through the recent economic environment, and early estimates for 2010 have been positive. Now a new BIA/Kelsey report (via MediaBuyerPlanner) confirms what the industry has been saying: digital out-of-home spending will ‘skyrocket’ in coming years. In fact, BIA/Kelsey is predicting spending will increase at an annual rate of 13.5%, going from $2.2 billion in 2009 to $3.7 billion in 2013.

Print, Email or Share:

18Nov2009 | Michelle OBrien | 0 comments | Continued

Out-of-Home Should Weather Recession Well

According to Media Buyer Planner, while total ad revenue may continue to be down in 2009, digital components led by cinema advertising, in-store networks and digital billboards should fare well.

Print, Email or Share: