http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/6817 http://www.mediasalestoday.com/archives/6817#comments Fri, 25 Nov 2011 13:49:32 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6817 Some leading-edge marketers are turning to a decidedly traditional form of advertising to reach their target audiences. Billboards are in demand by high tech firms these days. And as these companies look at billboards, there is a new player in the market that seeks to streamline the process of ad buying for this format.]]> http://www.mediasalestoday.com/archives/6817/feed 0 http://www.mediasalestoday.com/archives/6151 http://www.mediasalestoday.com/archives/6151#comments Fri, 09 Sep 2011 15:00:54 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=6151 With consumer attention being increasingly difficult to capture these days, marketers are looking into new formats. For many, the out-of-home venue is attractive. The Outdoor Advertising Association of America (OAAA) reports that up to 12,000 new marketers began using out-of-home last quarter and more are expected to do so through the end of the year.]]> http://www.mediasalestoday.com/archives/6151/feed 0 http://www.mediasalestoday.com/archives/5942 http://www.mediasalestoday.com/archives/5942#comments Fri, 12 Aug 2011 17:27:29 +0000 Kathy Crosett http://www.mediasalestoday.com/?p=5942 Last week I highlighted statistics from PQ Media and the Digital Place-based Advertising Association (DPAA) that showed a quickly growing market for this media format. Newly released data from GfK MRI supports market interest in place-based digital ads. Over half of consumers say they are noticing these ads.]]> http://www.mediasalestoday.com/archives/5942/feed 0 http://www.mediasalestoday.com/archives/4049 http://www.mediasalestoday.com/archives/4049#comments Fri, 19 Nov 2010 09:00:37 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=4049 When was the last time you noticed a billboard? Can you remember what it was telling you? There's a digital board at the stoplight I hit every night on my way home that's very effective (mmmm, coffee) and that's what Clear Channel says is fleshing out a good marketer's media budget.]]> http://www.mediasalestoday.com/archives/4049/feed 1 http://www.mediasalestoday.com/archives/3451 http://www.mediasalestoday.com/archives/3451#comments Wed, 25 Aug 2010 08:00:32 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3451   Digital billboards continue to crop up all over, but as they spread, some areas have resisted adoption based on the possible danger these new boards could pose. New data from the Outdoor Advertising Association of American and Tantala Associates backs up previous studies that say digital boards don’t cause traffic accidents. The most recent [...]]]> http://www.mediasalestoday.com/archives/3451/feed 0 http://www.mediasalestoday.com/archives/3395 http://www.mediasalestoday.com/archives/3395#comments Fri, 13 Aug 2010 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=3395 With cinema ad revenue climbing, it's no wonder movie theaters are trying all sorts of new gimmicky ways to advertise. National CineMedia just announced they will be running 3D ads as well as collaborating with Jagtag to interact with mobile-users at the movies.]]> http://www.mediasalestoday.com/archives/3395/feed 1 http://www.mediasalestoday.com/archives/2814 http://www.mediasalestoday.com/archives/2814#comments Tue, 11 May 2010 09:35:16 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2814 The May 2010 Media Sales Monthly video briefing features the CMO Council State of Marketing report, info on the increased sale of consumer electronics products by drug stores, the best way for local attractions to reach consumers, and tips on how to keep the sales process going.]]> http://www.mediasalestoday.com/archives/2814/feed 0 http://www.mediasalestoday.com/archives/1865 http://www.mediasalestoday.com/archives/1865#comments Wed, 18 Nov 2009 08:00:00 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1865 Digital out-of-home advertising has fared pretty well through the recent economic environment, and early estimates for 2010 have been positive. Now a new BIA/Kelsey report (via MediaBuyerPlanner) confirms what the industry has been saying: digital out-of-home spending will 'skyrocket' in coming years. In fact, BIA/Kelsey is predicting spending will increase at an annual rate of 13.5%, going from $2.2 billion in 2009 to $3.7 billion in 2013.]]> http://www.mediasalestoday.com/archives/1865/feed 0 http://www.mediasalestoday.com/archives/276 http://www.mediasalestoday.com/archives/276#comments Fri, 09 Jan 2009 22:03:19 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=276 According to Media Buyer Planner, while total ad revenue may continue to be down in 2009, digital components led by cinema advertising, in-store networks and digital billboards should fare well.]]> http://www.mediasalestoday.com/archives/276/feed 0