Media Sales Today

AdMall announced today that their popular Media Sales Mobile app is now available for Blackberry. Designed specifically for media advertising sales professionals, Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.

Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.

Like other media categories, out-of-home has seen declines in revenue, including an 18% drop for first quarter 2009. But the industry expects better numbers in the second quarter.

Digital billboards look pretty good. We’ve got a few going up in our area, and they are eyecatching. But how quickly they’ll take over our roadsides has been in question, based on resistance in some areas. Some view any billboard as an unnecessary eyesore. But beyond that, there’s the argument that digital billboards, with their changing ads and lights are a big distraction to drivers.

Outdoor advertising revenues fell 15 percent in the fourth quarter of 2008, according to figures just released by the Outdoor Advertising Association of America. Overall for the year, outdoor dropped 4 percent to $7 billion.

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The Outdoor Advertising Assn. of America has canceled their national convention, scheduled for May 17-19 in Miami, Florida.