http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Wed, 08 Feb 2012 09:00:12 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/3364 http://www.mediasalestoday.com/archives/3364#comments Mon, 09 Aug 2010 20:47:25 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3364 AdMall announced today that their popular Media Sales Mobile app is now available for Blackberry. Designed specifically for media advertising sales professionals, Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters.]]> http://www.mediasalestoday.com/archives/3364/feed 1 http://www.mediasalestoday.com/archives/2739 http://www.mediasalestoday.com/archives/2739#comments Tue, 04 May 2010 16:47:57 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2739 AdMall announced today the availability of the Media Sales Mobile app, designed specifically for media advertising sales professionals. Media Sales Mobile features advertising opportunities, local prospect lists and nearby demographics, consultative sales tips and conversation starters. ]]> http://www.mediasalestoday.com/archives/2739/feed 0 http://www.mediasalestoday.com/archives/2543 http://www.mediasalestoday.com/archives/2543#comments Fri, 02 Apr 2010 08:00:52 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2543 Can you stand one more advertising revenue forecast? The first quarter has just ended, and revised 2010 forecasts are popping up. A new forecast from Barclays Capital has ad revenue numbers for some traditional media types being revised up instead of down for the first time in several quarters.]]> http://www.mediasalestoday.com/archives/2543/feed 1 http://www.mediasalestoday.com/archives/1096 http://www.mediasalestoday.com/archives/1096#comments Fri, 12 Jun 2009 08:00:24 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=1096 Like other media categories, out-of-home has seen declines in revenue, including an 18% drop for first quarter 2009. But the industry expects better numbers in the second quarter.]]> http://www.mediasalestoday.com/archives/1096/feed 0 http://www.mediasalestoday.com/archives/859 http://www.mediasalestoday.com/archives/859#comments Mon, 27 Apr 2009 08:00:53 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=859 Digital billboards look pretty good. We've got a few going up in our area, and they are eyecatching. But how quickly they'll take over our roadsides has been in question, based on resistance in some areas. Some view any billboard as an unnecessary eyesore. But beyond that, there's the argument that digital billboards, with their changing ads and lights are a big distraction to drivers.]]> http://www.mediasalestoday.com/archives/859/feed 0 http://www.mediasalestoday.com/archives/634 http://www.mediasalestoday.com/archives/634#comments Wed, 18 Mar 2009 12:00:55 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=634 Outdoor advertising revenues fell 15 percent in the fourth quarter of 2008, according to figures just released by the Outdoor Advertising Association of America. Overall for the year, outdoor dropped 4 percent to $7 billion.]]> http://www.mediasalestoday.com/archives/634/feed 0 http://www.mediasalestoday.com/archives/516 http://www.mediasalestoday.com/archives/516#comments Thu, 19 Feb 2009 21:24:19 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=516 Technorati Profile The Outdoor Advertising Assn. of America has canceled their national convention, scheduled for May 17-19 in Miami, Florida. ]]> http://www.mediasalestoday.com/archives/516/feed 0 http://www.mediasalestoday.com/archives/276 http://www.mediasalestoday.com/archives/276#comments Fri, 09 Jan 2009 22:03:19 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=276 According to Media Buyer Planner, while total ad revenue may continue to be down in 2009, digital components led by cinema advertising, in-store networks and digital billboards should fare well.]]> http://www.mediasalestoday.com/archives/276/feed 0 http://www.mediasalestoday.com/archives/19 http://www.mediasalestoday.com/archives/19#comments Wed, 26 Nov 2008 21:12:16 +0000 Jessica Helinski http://www.mediasalestoday.com/?p=19   If there’s one bright spot in the 2008 marketing picture, it’s digital out-of-home (OOH) marketing. This category includes digital billboards as well as video ads displayed in malls and stores. Though still dwarfed by other types of marketing, the segment’s projected value in 2008, according to PQ Media, will reach $2.43 billion. Look for [...]]]> http://www.mediasalestoday.com/archives/19/feed 0