Media Sales Today

According to Media Buyer Planner, while total ad revenue may continue to be down in 2009, digital components led by cinema advertising, in-store networks and digital billboards should fare well.

  If there’s one bright spot in the 2008 marketing picture, it’s digital out-of-home (OOH) marketing. This category includes digital billboards as well as video ads displayed in malls and stores. Though still dwarfed by other types of marketing, the segment’s projected value in 2008, according to PQ Media, will reach $2.43 billion. Look for [...]