Friday, Sep 03, 2010

All Posts Tagged With: "print"

Is Print Poised for a Comeback?

Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.

Print, Email or Share:

1Sep2010 | Michelle OBrien | 0 comments | Continued

CMO Marketing Outlook: Increased Budgets, Increased Emphasis on Digital

Improving economic conditions are reflected in 2010 marketing budget projections from the just-released CMO (Chief Marketing Officer) Council’s annual Marketing Outlook study, and once again plans for online marketing are on the rise.

Print, Email or Share:

28Apr2010 | Michelle OBrien | 1 comment | Continued

The Future of Media? TV Measured in CPMs, Tablets Save Print

The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.

Print, Email or Share:

5Mar2010 | Michelle OBrien | 0 comments | Continued

Consumers Look to Print for Bargains

Nearly a quarter of American consumers say newspaper and magazine ads are the best place to find bargains, compared to 18% who say they find the best deals in online ads.

Print, Email or Share:

27Jan2010 | Michelle OBrien | 2 comments | Continued

Photo credit: nacu from morguefile.com" class="post-thum" alt="post thumbnail" />

Big Spenders Still in the Market for Magazines

It looks like the pharmaceutical industry is still spending ad dollars inside magazines — at least in the ones still publishing. Despite legislative pressures and rumors of the hammer coming down on the tax deduction on ad expenses for prescription drugs, big pharma appears to have a soft spot for print. According to the Publishers Information Bureau, from 2003-2008, drugs & remedies in consumer magazines soared 58% to $2.2 billion, ranking it No. 2 behind toiletries & cosmetics.

Print, Email or Share: