Media Sales Today

Direct-to-consumer advertising could be changing its tune. Gregory Aston blogs that DTC advertising has ebbed and flowed through the decades, but that it’s about to flow back over to print – at least until the FDA writes the rules on digital.

Best of 2010: Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.

Survey says … print is still the No. 1 medium for holiday advertising. AdAge reports from BDO’s Retail Compass Survey that marketing budgets are mostly flat this year, so CMOs are spreading their dollars out across different media. TV takes the silver medal.

Newly released numbers show the global ad market is up for the first half of 2010, with U.S. ad spending up 3.8 percent year-over-year. The Nielsen Company data shows U.S. advertisers spent an estimated $54 billion so far this year, with double digit increases in the automotive and auto insurance categories.

Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.

Improving economic conditions are reflected in 2010 marketing budget projections from the just-released CMO (Chief Marketing Officer) Council’s annual Marketing Outlook study, and once again plans for online marketing are on the rise.

The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.