http://www.mediasalestoday.com Insights+Ideas for Media Advertising Sales Professionals Tue, 07 Feb 2012 06:19:51 +0000 en hourly 1 http://wordpress.org/?v=3.3 http://www.mediasalestoday.com/archives/4866 http://www.mediasalestoday.com/archives/4866#comments Fri, 11 Mar 2011 09:00:25 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=4866 Direct-to-consumer advertising could be changing its tune. Gregory Aston blogs that DTC advertising has ebbed and flowed through the decades, but that it's about to flow back over to print – at least until the FDA writes the rules on digital.]]> http://www.mediasalestoday.com/archives/4866/feed 1 http://www.mediasalestoday.com/archives/4209 http://www.mediasalestoday.com/archives/4209#comments Wed, 29 Dec 2010 08:00:33 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=4209 Best of 2010: Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the ‘era of iPads and Apps.’ In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.]]> http://www.mediasalestoday.com/archives/4209/feed 0 http://www.mediasalestoday.com/archives/4116 http://www.mediasalestoday.com/archives/4116#comments Fri, 03 Dec 2010 09:00:40 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=4116 Survey says ... print is still the No. 1 medium for holiday advertising. AdAge reports from BDO's Retail Compass Survey that marketing budgets are mostly flat this year, so CMOs are spreading their dollars out across different media. TV takes the silver medal.]]> http://www.mediasalestoday.com/archives/4116/feed 1 http://www.mediasalestoday.com/archives/3797 http://www.mediasalestoday.com/archives/3797#comments Fri, 15 Oct 2010 08:00:05 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3797 Newly released numbers show the global ad market is up for the first half of 2010, with U.S. ad spending up 3.8 percent year-over-year. The Nielsen Company data shows U.S. advertisers spent an estimated $54 billion so far this year, with double digit increases in the automotive and auto insurance categories.]]> http://www.mediasalestoday.com/archives/3797/feed 1 http://www.mediasalestoday.com/archives/3509 http://www.mediasalestoday.com/archives/3509#comments Wed, 01 Sep 2010 08:00:49 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=3509 Despite doom and gloom predictions for the print industry, Folio blogger Joe Pulizzi thinks there is still a role for print, even in the 'era of iPads and Apps.' In fact, he thinks print will make a comeback in 2011, and lists some pretty good reasons marketers should use consider using it.]]> http://www.mediasalestoday.com/archives/3509/feed 0 http://www.mediasalestoday.com/archives/2707 http://www.mediasalestoday.com/archives/2707#comments Wed, 28 Apr 2010 08:00:27 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2707 Improving economic conditions are reflected in 2010 marketing budget projections from the just-released CMO (Chief Marketing Officer) Council's annual Marketing Outlook study, and once again plans for online marketing are on the rise.]]> http://www.mediasalestoday.com/archives/2707/feed 1 http://www.mediasalestoday.com/archives/2415 http://www.mediasalestoday.com/archives/2415#comments Fri, 05 Mar 2010 08:00:14 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2415 The American Association of Advertising Agencies annual conference was held this week, and featured some big names talking about advertising and media today and in the future. Topics included changing up the TV cost-per-rating point model and the idea that tablets may save print media.]]> http://www.mediasalestoday.com/archives/2415/feed 0 http://www.mediasalestoday.com/archives/2203 http://www.mediasalestoday.com/archives/2203#comments Wed, 27 Jan 2010 08:00:09 +0000 Michelle OBrien http://www.mediasalestoday.com/?p=2203 Nearly a quarter of American consumers say newspaper and magazine ads are the best place to find bargains, compared to 18% who say they find the best deals in online ads.]]> http://www.mediasalestoday.com/archives/2203/feed 2 http://www.mediasalestoday.com/archives/1880 http://www.mediasalestoday.com/archives/1880#comments Fri, 20 Nov 2009 09:00:57 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=1880 It looks like the pharmaceutical industry is still spending ad dollars inside magazines -- at least in the ones still publishing. Despite legislative pressures and rumors of the hammer coming down on the tax deduction on ad expenses for prescription drugs, big pharma appears to have a soft spot for print. According to the Publishers Information Bureau, from 2003-2008, drugs & remedies in consumer magazines soared 58% to $2.2 billion, ranking it No. 2 behind toiletries & cosmetics.]]> http://www.mediasalestoday.com/archives/1880/feed 0 http://www.mediasalestoday.com/archives/1249 http://www.mediasalestoday.com/archives/1249#comments Fri, 17 Jul 2009 09:00:21 +0000 Courtney Huckabay http://www.mediasalestoday.com/?p=1249 I wanted to finish up my recent blogs about "The Future of Advertising" project that the Advertising Research Foundation conducted and published. The following are some major findings from a group of separate studies on DVR, online and print ads. Mainly, the synopsis from most find that threats posed by DVRs and clutter to TV ads are overblown; print and online advertising are effective; and word-of-mouth about brands is largely driven by paid media ads.]]> http://www.mediasalestoday.com/archives/1249/feed 0